Rural tourism governance in Maddela, Quirino towards poverty alleviation: a development strategy

Abstract

This study examines the role of tourism in poverty alleviation in Maddela, Quirino, focusing on political, economic, and social development indicators alongside government administrative processes. Anchored on the Philippine government’s recognition of tourism as a driver of employment, investment, and development under the Tourism Act of 2009, the research explores how tourism contributes to local development outcomes. A triangulation mixed-method research design was employed. Data were gathered through survey questionnaires administered to 364 residents from selected barangays with tourism sites, along with a key informant interview with the Municipal Tourism Officer. Findings show that political, economic, and social indicators are interconnected and mutually reinforcing. Effective administrative processes, particularly in planning, staffing, reporting, coordination, and budgeting, are critical in translating tourism initiatives into tangible community benefits. The study concludes that tourism is a complementary, governance-dependent strategy for poverty alleviation rather than a standalone solution. Its success depends on institutional capacity, resource availability, and sustained stakeholder collaboration. Strengthening tourism governance through strategic planning, capacity-building, and adequate resource allocation is essential for inclusive and sustainable development.